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How Graduates Can Stand Out Using Social Media

With graduation lurking just around the corner, it’s inevitable that your thoughts will soon begin to turn towards full-time employment and planting a foot on the career ladder you’re determined to climb …

… but will your social media profiles help or hinder your ascent?

You may not have given it much consideration whilst working your way through university, but your presence on Facebook, Twitter or LinkedIn could be the difference between landing your dream job and incessantly trawling job sites.

In fact, studies have revealed a whopping 75 per cent of recruiters will check you out on the web before hiring – which means in today’s increasingly competitive job market, it’s vital your social media profiles are used as tools to (positively) stand out from the crowd.

Here’s how …

Tidy Up Your Profile

While that profile photo of you stumbling out of a nightclub may win the approval of your Facebook friends or Twitter followers, there’s always the risk that a potential employer won’t look on it so favourably.

While you’re obviously entitled to a private life, it’s important to note that many digital savvy graduates are now building social media profiles with their career in mind, so it’s a good idea to tidy up your profile if you want to stand out from the crowd.

Connect with the Right People

When you’re on the hunt for your dream job after university (and even before you graduate), it should be a no-brainer that you connect with and follow companies within the industry in which you’re interested.

Not only will this help you develop a deep understanding of the field and consume straight-from-the-source information, but companies and recruiters will often use Twitter or LinkedIn to post their latest vacancies.

Keep it Professional

If you’re keen to use social media as a way to highlight your credentials to potential employers, it’s worth bearing this in mind every time you tweet or send a Facebook update into the digital ether.

Be sure to only include photographs, updates or links to newsworthy items that exude positivity or insight, and think about how you can describe and draw attention to yourself without employers being turned off.

If you’re keen to read more advice like this, be sure to keep an eye on our blog for top job hunting tips for graduates. In addition, put your social media presence to good use and connect with us on LinkedIn for all the latest updates from the pharmaceutical industry.

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