For anyone who’s lived under a rock for the past few years, let’s make the importance of LinkedIn clear: the self-professed “world’s largest professional network” boasts over 400 million users worldwide, and has become one of the simplest ways to connect with peers, professionals and famed entrepreneurs from across the globe.
Employers are increasingly more interested in your LinkedIn profile than your CV, not least because of its recommendation system and easy-to-use interface. After all, what employer wants to decipher a CV with an amateurish layout when they can look at the smooth standardised formatting of LinkedIn?
The neat interface of the social network aside, it’s still easy to ruin your chances of gainful employment with a poorly made LinkedIn profile. With that in mind, we’ve come up with a few tips to help you make the right first impression with prospective employers.
The Profile Picture Dilemma
Choosing a profile picture on LinkedIn isn’t the same as picking one for your Facebook or Twitter accounts. While you’ll enjoy plenty of likes for a picture of you on a wild night out in your Facebook profile picture, the same photo on LinkedIn will make you look unprofessional and flippant.
Pharmaceutical employers don’t want an apparent party animal for an employee. They want someone capable, professional and presentable.
A quick look around LinkedIn will show you that the large majority of profile pictures are restrained but personable. Many corporate photography companies even offer headshots specifically designed to add a sense of professionalism to your profile and make put you one step ahead of the competition. It’ an investment to seriously consider.
There’s no hard and fast rule when it comes to what you write in the summary section of your profile, but some methods work better than others. Various blogs recommend writing five or six of your greatest professional achievements, a corporate equivalent of clickbait that will lure in employers and persuade them to read more.
But some people prefer a softer sell, pushing their positive personal traits with a brief description of their hobbies and personal lives.
Neither strategy is better than the other, but both will give different perceptions of you to employers. The former will undoubtedly impress some, but might make you look like an aggressive careerist. The latter will paint you in a friendlier light, but won’t necessarily make you seem driven.
We’d recommend striking a balance between the two, lucidly highlighting your positive professional and personal attributes concisely and simply.
It’s easy to endorse someone for a skill on LinkedIn – all you have to do is hit a button. Because of this simplicity, it’s not a system that’s necessarily valued highly by employers. Recommendations, on the other hand, can be vital to clinching your dream interview.
Receiving a praise-filled recommendation from an ex-employer or work colleague will boost the quality of your profile more than a simple endorsement, showcasing your professional likability and skills in the workplace.
Stay Industry Aware
The pharmaceutical industry is fast moving and always changing. If you want to look like you’re staying on top of it, share posts from industry influencers or write some of your own. The blogging function on LinkedIn is simple, streamlined and packed with a range of options to make your latest update on pharmaceuticals look just as professional as a LinkedIn Influencer’s.
But sharing pharmaceutical news from other sources is just as important. While it won’t showcase your effectiveness at communicating information, it will make you appear up-to-date with the latest news and events in your industry.
To start applying for jobs in the pharmaceutical industry, check our vacancies page regularly. And don’t forget to connect with us on LinkedIn for all the latest pharmaceutical employment opportunities and news.