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Brag/Achievement files

Similar to the sales aids you may use in a Pharmaceutical Sales or Medical Sales call, your achievement file (also known as a Brag file) should be a tool that helps to sell yourself and maximise your impact in an interview. It should provide documented evidence to support your achievements and abilities, and should be tangible proof to vocalize your career highlights thus far.

A good Brag file should contain the following:


Ensure that your ABPI (Association of the British Pharmaceutical Industry) and degree certificates are included as well as your driving licence and passport. Make sure you print off copies of these important documents to leave with your interviewer.


Written feedback from your manager, team colleagues and external customers can be extremely powerful. Appraisals, performance reviews and results of 360 feedback should help to convey your key strengths and abilities. Letters/Thank you cards from customers will help to endorse how you achieve the sales results you deliver.

Sales Data

In this competitive environment, interviewing Managers will be focusing on candidates that can show consistent Pharmaceutical sales, Healthcare sales / Medical sales results. You should therefore be able to show where you are in the league tables on sales (Sales vs. Target, volume, growth, market share etc.) and activity (vs. Walsh average, company average etc.) It is vital that you select the data well (remember to focus on more recent success) in order to demonstrate consistency and not ‘one-off results’. It is essential that you can fully explain your Pharmaceutical sales or Healthcare sales data or you could run the risk of being open to deserved criticism!

Evidence of winning

Within Pharmaceutical Sales or Healthcare Sales, if you have joined the ‘Top Performers’ club or earned a trip abroad, you should certainly vocalize this! When describing incentive programme successes, ensure that the evidence you use demonstrates clearly what you won, what it meant to you and how you ensured that it was you who was going to claim the prize.

Remember: Think about how to organise the contents so that the material is filed in a logical order. It's a good idea to familiarise yourself with the contents so that you can easily dip into and out of it to support and demonstrate your skills. It's always a good idea to arrange your file into competency order (i.e. Customer focus/ Planning & Organising /Teamwork/ Drive for results etc.) and then illustrate the competency with documented proof such as an email from a customer or manager.