Case Study: A new prescription for primary care brands
The challenge
CHASE recently deployed six Pharmacy Partnership Managers (PPMs) for a pharmaceutical primary care brand following a successful initial pilot.
The solution
The Pharmacy Partnership Managers benefitted the brand by:
- Increasing formulary positioning within primary care
- Engaging credibly and effectively with the customer group
- Positioning the brand effectively towards the priorities of the PCN Clinical Pharmacist
- Driving implementation of patient pathway through coordination between practice and community pharmacy (NMS/DMS)
- Developing the organisation’s understanding of the evolving NHS
Customer feedback
CHASE’s client said in response: “We’re delighted with our decision to take a different approach. CHASE’s Pharmacy Partnership Managers have achieved real influence for our brand, but also importantly brought real insight as to the influence of Practice-based Pharmacists. It’s also reassuring to know how commercial the individuals CHASE provided are, in addition to their clinical background.”
Case Study: Building a commercial team from scratch for the launch of a new Oncology division
Case Study: Building a flexible and affordable outsourced team at speed
Case Study: Outsourced Key Account Management team – speed and impact
Case Study: Increasing awareness and market share using an E-detailing/telesales solution
Case Study: Supporting hybrid customer access and selling
Case Study: The value of graduates
Case Study: Deploying an alternative to a UK distributor model in Medical Devices
Case Study: Increasing awareness and increase advocacy using an E-detailing/telesales solution (Renal Disease)
Case Study: UK Launch for imaging software provider
Case Study: Supplementary UK Due Diligence
Case Study: Pharmacist deployment in customer facing roles
Case Study: Improving Portfolio Performance
Case Study: Joint working - a global collaboration
Case Study: Building effectiveness & confidence in remote customer engagement
Case Study: An introduction to remote customer engagement
Case Study: High Calibre Graduate Recruitment
Case Study: CHASE performance vs CSO competition
Case Study: Graduates - reinvigorate existing sales organisation
Case Study: CHASE – maintaining momentum through loss of exclusivity whilst retaining talent
Case Study: Nurse recruitment success where others failed
Case Study: Identifying resource needs and a customer-facing team structure
Case Study: CHASE’s effectiveness vs an RPO global agreement
Case Study: Supporting a specialist product launch with hassle-free outsourcing
Case Study: Flexible resourcing – fast deployment
Case Study: Market Access – Regional Account Directors and Key Account Managers competitive recruitment
Case Study: Identifying and supporting the right candidate
Case Study: Market Access Managers & Key Account Managers - Oncology
Case Study: Specialist Key Account Managers – secondary care
Case Study: Clinical Trial – Respiratory (COPD)
Case Study: Successful Market Access team build
Case Study: Assessing the market potential of a new medicine
Case Study: Feasibility project- Asthma randomised clinical trial
Case Study: Remote selling induction programme – preparing for hybrid selling