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Date
30th November 2021

The challenge

CHASE recently deployed six Pharmacy Partnership Managers (PPMs) for a pharmaceutical primary care brand following a successful initial pilot.

The solution

The Pharmacy Partnership Managers benefitted the brand by:

  • Increasing formulary positioning within primary care
  • Engaging credibly and effectively with the customer group
  • Positioning the brand effectively towards the priorities of the PCN Clinical Pharmacist
  • Driving implementation of patient pathway through coordination between practice and community pharmacy (NMS/DMS)
  • Developing the organisation’s understanding of the evolving NHS

Customer feedback

CHASE’s client said in response: “We’re delighted with our decision to take a different approach. CHASE’s Pharmacy Partnership Managers have achieved real influence for our brand, but also importantly brought real insight as to the influence of Practice-based Pharmacists. It’s also reassuring to know how commercial the individuals CHASE provided are, in addition to their clinical background.”

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