Case Study: Introducing future talent

A large multinational pharmaceutical organisation wanted to inject a new dynamic into it’s experienced UK sales-force using highly motivated, capable commercial graduates, as part of their drive to increase  share of voice & competitiveness.

Incumbent agencies had been supplying experienced sales people to populate their outsourced sales solutions, which had offered little differentiation from their own sales resource.

We proposed an intake of contract vacancy management representatives from our Graduate Academy. The CHASE Graduate Academy identifies graduates interested in joining the pharmaceutical industry in sales and marketing roles, via a range of attraction activities.

Graduate candidates were supported through a range of CHASE initiatives and evaluations, to prepare appropriate candidates to become ‘role ready’.

Successful CHASE Graduate Academy candidates were selected to go forward to client-run assessment centres.

An initial intake of 10 CHASE Graduate Academy candidates was deemed by the client to be a rich pool of talent.

As a result, over the next 9 months, a total of 42 CHASE Graduate Academy candidates were placed within the primary care sales-force out of a total of 58 CHASE placements i.e.72%

• 86% of CHASE Graduate Academy candidates remained in post for more than 12 months
• 57% of CHASE Graduate Academy candidates were promoted within 18-24 months
• 17% of CHASE Graduate Academy candidates were promoted into different roles/departments