A large multinational pharmaceutical organisation wanted to inject a new dynamic into it’s experienced UK sales-force using highly motivated, capable commercial graduates, as part of their drive to increase share of voice & competitiveness.
Incumbent agencies had been supplying experienced sales people to populate their outsourced sales solutions, which have offered little differentiation from their own sales resource.
We proposed an intake of contract vacancy management representatives from our Graduate Talent Academy. The CHASE Graduate Talent Academy identifies graduates interested in joining the pharmaceutical industry in sales and marketing roles, via a range of attraction activities including.
Graduate candidates were supported through a range of CHASE initiatives and evaluations, to prepare appropriate candidates to become ‘role ready’. Inappropriate candidates were deselected through this process.
Successful CHASE Graduate Talent Academy candidates were selected to go forward to client-run assessment centres.
An initial intake of 10 CHASE graduate trainees was deemed, by the client, as a rich pool of talent.
As a result, over the next 9 months, a total of 42 CHASE graduates were placed within the primary care sales-force out of a total of 58 CHASE placements ie.72%
- 86%of CHASE graduates remained in post for more than 12 months
- 57%of CHASE graduates were promoted within 18-24 months
- 17%of CHASE graduates were promoted into different roles/departments
"A superb source of new talent to the organisation who HAVE contributed significantly to it’s success."