27th August 2021

The challenge

A large multinational pharmaceutical organisation wanted to inject a new dynamic into it’s experienced UK sales-force using highly motivated, capable commercial graduates, as part of their drive to increase  share of voice & competitiveness.

Incumbent agencies had been supplying experienced sales people to populate their outsourced sales solutions, which had offered little differentiation from their own sales resource.

The solution

We proposed an intake of contract vacancy management representatives from our Graduate Academy. The CHASE Graduate Academy identifies graduates interested in joining the pharmaceutical industry in sales and marketing roles, via a range of attraction activities.

Graduate candidates were supported through a range of CHASE initiatives and evaluations, to prepare appropriate candidates to become ‘role ready’.

Successful CHASE Graduate Academy candidates were selected to go forward to client-run assessment centres.

The outcomes

An initial intake of 10 CHASE Graduate Academy candidates was deemed by the client to be a rich pool of talent.

As a result, over the next 9 months, a total of 42 CHASE Graduate Academy candidates were placed within the primary care sales-force out of a total of 58 CHASE placements i.e.72%

  • 86% of CHASE Graduate Academy candidates remained in post for more than 12 months
  • 57% of CHASE Graduate Academy candidates were promoted within 18-24 months
  • 17% of CHASE Graduate Academy candidates were promoted into different roles/departments

Customer feedback

"A superb source of new talent to the organisation who HAVE contributed significantly to it’s success."

Pharmacist Deployment in Customer Facing Roles
A New Prescription For Primary Care Brands
Product Portfolio Review
Joint Working - A Global Collaboration
Outsourced Key Account Management Team – Speed and Impact
Building Effectiveness & Confidence in Remote Customer Engagement
An Introduction to Remote Customer Engagement
High Calibre Graduate Recruitment
Challenging Recruitment Assignment – Area Business Managers
CHASE Performance vs CSO Competition
Graduates - Reinvigorate Existing Sales Organisation
CHASE – Maintaining Momentum Through Loss of Exclusivity Whilst Retaining Talent
Nurse Recruitment Success Where Others Failed
Identifying Resource Needs and a Customer-facing Team Structure
CHASE’s Effectiveness vs an RPO Global Agreement
Graduates Can Make A Positive Impact
Supporting New UK Ventures in Rare Diseases
Supporting a Specialist Product Launch with Hassle-free Outsourcing
Flexible Resourcing – Fast Deployment
Market Access – Regional Account Directors and Key Account Managers Competitive Recruitment
Identifying and Supporting the Right Candidate
Market Access Managers & Key Account Managers - Oncology
Specialist Key Account Managers – Secondary Care
Clinical Trial – Respiratory (COPD)
Successful Market Access Team Build
Hot-Spot Team – High Quality Delivered Quickly
Assessing the Market Potential of a New Medicine
Feasibility Project- Asthma Randomised Clinical Trial
Remote Selling Induction Programme – Preparing for Hybrid Selling