3rd March 2022

The challenge

Pharmacists, including PCN Clinical Pharmacists, are becoming an increasingly important stakeholder across the NHS. CHASE wanted to give its clients a new way of engaging with them and meet their needs.

The solution

As part of a pilot, CHASE deployed experienced, qualified pharmacists experienced in Primary or Community Care to fully leverage the benefits of peer to peer engagement for a client.

Not only would the mutual recognition of a pharmacist talking to a peer leverage better access, but a more appropriate positioning of conversations would leverage a better understanding of PCN and local NHS objectives and priorities, better insights and influence towards therapy and patient management, resulting in greater product adoption.

The pilot included 2 Pharmacist Account Managers deployed via CHASE contracts for 12 months.

The outcomes

As a result of the resounding success of the pilot, the team has trebled to 6 people as it moves into year two. During the pilot, CHASE Pharmacist Account Managers have added tremendous value and insight in the following ways:

  • Mapping practice based Clinical Pharmacists in Primary Care Networks
  • Effectively engaging and influencing Primary Care Network Pharmacists at a different level to mainstream sales personnel
  • Fully positioning the benefits of their brand towards the role and priorities of a PCN Pharmacists
  • Helping the wider sales organisation understand the role, objectives and priorities of the PCN Pharmacist
  • Coordinate joint meetings between PCN Pharmacists and Community Pharmacists to align their initiatives to drive a more effective patient pathway
  • Effectively partner with colleagues and use credibility and networks to engage with heads of Medicines Management and other key stakeholders

The team is expected to grow with the increasing number of PCN pharmacists being employed across England.

A New Prescription For Primary Care Brands
Product Portfolio Review
Joint Working - A Global Collaboration
Outsourced Key Account Management Team – Speed and Impact
Building Effectiveness & Confidence in Remote Customer Engagement
An Introduction to Remote Customer Engagement
High Calibre Graduate Recruitment
Challenging Recruitment Assignment – Area Business Managers
CHASE Performance vs CSO Competition
Graduates - Reinvigorate Existing Sales Organisation
CHASE – Maintaining Momentum Through Loss of Exclusivity Whilst Retaining Talent
Nurse Recruitment Success Where Others Failed
Identifying Resource Needs and a Customer-facing Team Structure
CHASE’s Effectiveness vs an RPO Global Agreement
Graduates Can Make A Positive Impact
Supporting New UK Ventures in Rare Diseases
Supporting a Specialist Product Launch with Hassle-free Outsourcing
Flexible Resourcing – Fast Deployment
Market Access – Regional Account Directors and Key Account Managers Competitive Recruitment
Identifying and Supporting the Right Candidate
Market Access Managers & Key Account Managers - Oncology
Specialist Key Account Managers – Secondary Care
Clinical Trial – Respiratory (COPD)
Successful Market Access Team Build
Hot-Spot Team – High Quality Delivered Quickly
Introducing Future Talent
Assessing the Market Potential of a New Medicine
Feasibility Project- Asthma Randomised Clinical Trial
Remote Selling Induction Programme – Preparing for Hybrid Selling