Case Studies

Successful Market Access Team Build

Working in Gastro-Enterology this multinational pharmaceutical company had been absent from the UK market for 20 years. 

Their plan was to re-establish themselves as a UK pharmaceutical company.

They were aiming to compete with the established UK brand leader and grow the market share of their own branded generic.

After developing a robust understanding of the candidate profile we used our industry leading candidate attraction capabilities to identify relevant people.

Through face-to-face screening successful candidates for the client process were put forward.



UK MARKET ENTRY & PAYOR LED LAUNCH

  • Successfully recruited Market Access NSM & Market Access Managers

LAUNCH PHASE

  • Successfully recruited 4Market Access Managers & 8Hospital Acct Managers
  • Successfully recruited 6dedicated e-detailing representatives for primary care pull through
  • Successfully recruited 2MSL’s 

ACTIVITY AND SALES

  • 120%patient volume –12 months post launch
  • 200%patient volume  -24 months post launch
  • Due to success of project, contract renewed after initial 12 months and extended to 30 months prior to transfer to headcount
  • ROI of 4:1-12 months post launch