Analysing the NHS 10-Year Plan: The shift from analogue to digital

Discover how the NHS is going digital in 2025—from the UK Single Patient Record to AI-powered care, wearables and digital therapeutics via the NHS App.

July 14, 2025

The government’s recently published ‘Fit for the Future’ 10-Year Health Plan outlines a significant change in direction for the NHS in England. Among its core pillars is a shift from analogue to digital processes. While the concept of NHS digital transformation is not new, this plan introduces a specific architecture of named policies and platforms intended to reshape how patients interact with the service and how professionals deliver care.

For professionals and organisations across the NHS and life sciences, it’s time to move beyond the headlines and dig down into the mechanics of this shift. This analysis, the first in a three-part series, breaks down the key digital initiatives and assesses their practical implications for strategy, skills, and market access.

A new data architecture: The Single Patient Record (SPR)

The foundation of the digital strategy is the creation of a UK Single Patient Record (SPR). The plan describes this as a "patient passport" that consolidates an individual's health data, from medical history to genomics and data from wearables, into a single, secure account. The goal is to provide clinicians with a unified view of the patient, improving care coordination and safety.

  • Implication for tech providers: The SPR establishes a new technical standard. Interoperability will no longer be an aspiration but a prerequisite for any device or platform intended for use within the NHS ecosystem.
  • Implication for pharma: The plan’s goal to create the Health Data Research Service (HDRS), which will utilise de-identified SPR data, signals a significant new asset for UK-based research, potentially streamlining clinical trial design and real-world evidence gathering.

The NHS app: A mandated digital front door

The 10-Year Plan designates the NHS App as the central interface for patient care, with a target for it to be a "full front door to the entire NHS" by 2028. This involves a significant expansion of its capabilities through a new suite of branded tools:

  • My NHS GP: An AI-supported tool for advice and service navigation.
  • My Choices: A feature allowing patients to compare and select providers based on published data like waiting times and clinical outcomes.
  • My Health: An integrated function for patients to upload and share data from their personal wearable devices with their care team.

The NHS 'HealthStore': A new channel for digital innovation

One of the most notable policy shifts is the introduction of the "HealthStore". This will function as a curated, internal marketplace where the NHS will procure and provide patients with access to NICE-approved digital tools and applications.

This development directly addresses a long-standing challenge for industry. By creating a formal, national procurement channel, the plan aims to simplify the complex process of getting digital therapeutics (DTx) and health technologies adopted at scale. For companies in this space, understanding the criteria for entry into the HealthStore will be important for future market access strategies.

AI and automation: Reshaping clinical workflows

The plan’s vision for Artificial Intelligence extends beyond diagnostics to focus heavily on workforce productivity. A key proposal is the scaled deployment of ambient voice technology, also known as "AI scribes", to automate clinical notetaking and alleviate the administrative burden on staff. Citing studies showing this can free up significant clinical time, the policy is positioned as a direct response to clinician burnout.

Beyond productivity, the plan outlines how AI-enabled tools will be used to transform entire clinical pathways, using the current evolution of dermatology as a template. It highlights the success of teledermatology hubs where AI supports the triage of skin lesions, allowing benign cases to be discharged without a hospital appointment and fast-tracking specialist care for those who need it. The plan explicitly states an ambition to expand this model to other specialities, prioritising ophthalmology, cardiology, respiratory medicine, and mental health in the next few years. For companies operating in these areas, particularly respiratory, this signals a clear opportunity to partner with the NHS in developing and implementing new technology-led care models.

While the UK-wide transition away from analogue telephony makes digital systems an inevitable upgrade for all sectors, the plan notes that this infrastructure change will be leveraged to support goals such as improved patient triage and answering calls more quickly.  

Workforce implications: The people behind the technology

This digital architecture cannot be implemented without a workforce equipped with the right skills. The plan implicitly creates a demand for new competencies across both the NHS and the life sciences industry.

  • For NHS professionals: The shift necessitates a significant upskilling in digital literacy, data analysis, and the management of virtual consultations. As routine tasks become automated, the value of human-centric skills will increase. This includes complex decision-making, empathy, and the ability to support patients in managing their own health; a concept the plan terms "personalised health coaching". This new emphasis on supporting behaviour change and self-management, which we will explore further in our next blog on prevention, will require a training and development agenda to be led by NHS trusts.
  • For life sciences professionals: Expertise in health informatics, data science, and digital health regulation will be essential. Commercial teams, including contract sales organisations, will need to be fluent in demonstrating the value of integrated digital and therapeutic offerings to a new set of NHS stakeholders.

Navigating this transition will require strong leadership and a focus on change management within all organisations. The success of the plan rests not on the technology itself, but on the ability of people to adapt to and harness it effectively.

Looking ahead

The 10-Year Plan's digital proposals are specific and structural. They outline a future where data is unified, patient interaction is channelled through a single app, and new procurement pathways exist for digital health. While the execution of such a large-scale transformation will undoubtedly face budgetary and logistical challenges, the policy direction is clear. For organisations and professionals in healthcare, preparing for this new operating model must begin now.

This analysis is the first in a CHASE series breaking down the core shifts in the NHS 10-Year Plan. In our next article, we will examine the plan’s second major pillar: the proposed shift from a treatment-focused service to one based on prevention and genomics.

Browse other insights

Explore our latest thinking, event updates and industry insights to stay informed.

All resources

CHASE gender pay gap report 2024 published – why it matters

News
April 8, 2025

CHASE’s 2024 gender pay gap report highlights progress and ongoing commitment to closing pay gaps and promoting equality in pharma, medtech and biotech sectors.

Read story

Sustainability in the life sciences industry and why it matters

News
March 13, 2025

Sustainability is vital for life sciences and NHS suppliers. CHASE is committed to reducing our environmental impact and supporting partners' Net Zero goals.

Read story

Dan Everitt joins CHASE as a Senior MedTech Recruitment Consultant

News
August 28, 2024

CHASE welcomes Dan as Senior Recruitment Consultant in MedTech, bringing 18+ years' UK pharma experience to boost talent and support division growth in 2024.

Read story