Vaccination uptake in specific areas of England was falling significantly below the national target, particularly among priority age groups. One region reported uptake as low as 17%, compared to a national average of 31%, creating a pressing need for targeted intervention. Key barriers included limited administrative resources for managing patient identification and recall, low patient awareness of vaccination benefits, inefficient use of clinic time, and a lack of prioritisation for immunisation efforts. Without addressing these challenges, at-risk populations continued to face preventable health risks.
To tackle these challenges, the client partnered with CHASE to implement an NHS-Industry Collaborative Working Project. Aligned with ABPI guidelines and focused on non-promotional, patient-centric initiatives, the programme was tailored to help GP practices optimise vaccination programmes and improve patient outcomes. The project was delivered in collaboration with the NHS, leveraging innovative strategies and resource use to address identified barriers.
Our multi-phase approach included the following steps:
The project delivered measurable, impactful results, achieving significant improvements in vaccination rates, administrative efficiency, and patient engagement.
Key outcomes from the pilot include:
This collaborative working initiative highlighted the power of targeted planning, tech-savvy use of administrative systems, and community engagement in overcoming systemic healthcare challenges. By focusing on long-term sustainability, the project equipped practices to continue building on its successes.
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