A large multinational pharmaceutical organisation sought to inject a new dynamic into its experienced UK sales force by employing highly motivated, capable commercial graduates, as part of its drive to increase share of voice and competitiveness.
Incumbent agencies had been supplying experienced sales people to populate their outsourced sales solutions, which had offered little differentiation from their own sales resource.
We proposed an intake of contract vacancy management representatives from our Graduate Academy. The CHASE Graduate Academy identifies graduates interested in joining the pharmaceutical industry in sales and marketing roles, via a range of attraction activities.
Graduate candidates were supported through a range of CHASE initiatives and evaluations to prepare appropriate candidates to become ‘role-ready’.
Successful CHASE Graduate Academy candidates were selected to go forward to client-run assessment centres.
The client deemed an initial intake of 10 CHASE Graduate Academy candidates to be a rich pool of talent.
As a result, over the next 9 months, a total of 42 CHASE Graduate Academy candidates were placed within the primary care sales-force out of a total of 58 CHASE placements.
“A superb source of new talent to the organisation that has contributed significantly to its success.”
Take a look through our other case studies in the life-sciences industry.
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