Successful Market Access team build

The challenge

Working in Gastro-Enterology, this multinational pharmaceutical  company had been absent from the UK market for 20 years.

They planned to re-establish themselves as a UK pharmaceutical company.

They were aiming to compete with the established UK brand leader and grow the market share of their own branded generic.

The solution

After developing a robust understanding of the candidate profile, we used our industry leading candidate attraction capabilities to identify relevant people.

Through face-to-face screening, appropriate candidates were presented for review.

The outcomes

UK MARKET ENTRY & PAYOR LED LAUNCH

• Successfully recruited 1 Market Access National Sales Manager and 7 Market Access Managers

LAUNCH PHASE

• Successfully recruited 4  Market Access Managers and 8 Hospital Account Managers
• Successfully recruited 6 dedicated e-detailing representatives for primary care pull through
• Successfully recruited 2 Medical Science Liaisons

ACTIVITY & SALES

• 120% patient volume – 12 months post launch
• 200% patient volume – 24 months post launch
• Due to success of project, contracts were renewed after the initial 12 months and extended to 30 months, prior to transfer to headcount
• ROI of 4:1- 12 months post launch

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