Date
27th August 2021

The challenge

Working in Gastro-Enterology this multinational pharmaceutical  company had been absent from the UK market for 20 years.

Their plan was to re-establish themselves as a UK pharmaceutical company.

They were aiming to compete with the established UK brand leader and grow the market share of their own branded generic.

The solution

After developing a robust understanding of the candidate profile, we used our industry leading candidate attraction capabilities to identify relevant people.

Through face-to-face screening, appropriate candidates for the client process were presented for review.

The outcomes

UK MARKET ENTRY & PAYOR LED LAUNCH

  • Successfully recruited 1 Market Access National Sales Manager & 7 Market Access Managers

LAUNCH PHASE

  • Successfully recruited 4  Market Access Managers & 8 Hospital Account Managers
  • Successfully recruited 6 dedicated e-detailing Representatives for primary care pull through
  • Successfully recruited 2 Medical Science Liaison’s

ACTIVITY & SALES

  • 120% patient volume – 12 months post launch
  • 200% patient volume – 24 months post launch
  • Due to success of project, contract renewed after initial 12 months and extended to 30 months prior to transfer to headcount
  • ROI of 4:1- 12 months post launch
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