Brand Strategy & Management
We power your portfolio for growth with data & insight driven strategic support and outsourced brand management solutions
Looking for focused strategic support to optimise your brands?
Want experienced, down-to-earth people who develop practical recommendations and can help you implement? We help brand teams get more value from their portfolios with tailored strategic support and outsourced brand management services.
Strategic Brand Support
Maximise your portfolio’s potential. We draw on extensive market insight and experience to produce actionable recommendations across the brand lifecycle.
Launch
- Due diligence on target assets for in-licensing
- New product and line extension launch planning
Growth
- Brand growth and resource allocation analysis
- Recovery planning for underperforming brands
Maturity
- Loss-of-exclusivity planning
- Promotion and pricing optimisation
Outsourced Brand Management
Optimise value, reduce risk.
We provide full or partial outsourced brand management solutions, building and managing outsourced marketing, medical affairs and sales teams. We can help you to launch, revitalise and optimise loss-of-exclusivity for brands, working under performance-incentivised agreements where this creates added value.
- Mature brand optimisation
- Piloting growth initiatives
- Launch without staffing a UK affiliate
Why partner with CHASE
Expert knowledge of UK data sources
Extensive therapy area knowledge across general and specialist medicine
Experience spanning in-house pharma, consultancy and outsourcing
Direct operational brand launch and UK-company set up experience
Partnership approach, flexible to your needs across strategy and implementation
Get in touch with our experienced team to discuss tailored brand strategy and management solutions for your brands.
Get in touch
Case Studies
Case Study: Identifying resource needs and a customer-facing team structure
Case Study: Assessing the market potential of a new medicine
Case Study: Product portfolio review