30th November 2021

The challenge

CHASE recently deployed six Pharmacy Partnership Managers (PPMs) for a pharmaceutical primary care brand following a successful initial pilot.

The solution

The Pharmacy Partnership Managers benefitted the brand by:

  • Increasing formulary positioning within primary care
  • Engaging credibly and effectively with the customer group
  • Positioning the brand effectively towards the priorities of the PCN Clinical Pharmacist
  • Driving implementation of patient pathway through coordination between practice and community pharmacy (NMS/DMS)
  • Developing the organisation’s understanding of the evolving NHS

Customer feedback

CHASE’s client said in response: “We’re delighted with our decision to take a different approach. CHASE’s Pharmacy Partnership Managers have achieved real influence for our brand, but also importantly brought real insight as to the influence of Practice-based Pharmacists. It’s also reassuring to know how commercial the individuals CHASE provided are, in addition to their clinical background.”

Case Study: Deploying an alternative to a UK Distributor model in Medical Devices
Case Study: Increasing Awareness And Increase Advocacy Using An E-detailing/telesales Solution (Renal Disease)
Case Study: UK Launch for imaging software provider
Case Study: CHASE Delivers Supplementary UK Due Diligence
Case Study: Pharmacist Deployment in Customer Facing Roles
Case Study: Product Portfolio Review
Case Study: Joint Working - A Global Collaboration
Case Study: Outsourced Key Account Management Team – Speed and Impact
Case Study: Building Effectiveness & Confidence in Remote Customer Engagement
Case Study: An Introduction to Remote Customer Engagement
Case Study: High Calibre Graduate Recruitment
Case Study: Challenging Recruitment Assignment – Area Business Managers
Case Study: CHASE Performance vs CSO Competition
Case Study: Graduates - Reinvigorate Existing Sales Organisation
Case Study: CHASE – Maintaining Momentum Through Loss of Exclusivity Whilst Retaining Talent
Case Study: Nurse Recruitment Success Where Others Failed
Case Study: Identifying Resource Needs and a Customer-facing Team Structure
Case Study: CHASE’s Effectiveness vs an RPO Global Agreement
Case Study: Graduates Can Make A Positive Impact
Case Study: Supporting New UK Ventures in Rare Diseases
Case Study: Supporting a Specialist Product Launch with Hassle-free Outsourcing
Case Study: Flexible Resourcing – Fast Deployment
Case Study: Market Access – Regional Account Directors and Key Account Managers Competitive Recruitment
Case Study: Identifying and Supporting the Right Candidate
Case Study: Market Access Managers & Key Account Managers - Oncology
Case Study: Specialist Key Account Managers – Secondary Care
Case Study: Clinical Trial – Respiratory (COPD)
Case Study: Successful Market Access Team Build
Case Study: Hot-Spot Team – High Quality Delivered Quickly
Case Study: Introducing Future Talent
Case Study: Assessing the Market Potential of a New Medicine
Case Study: Feasibility Project- Asthma Randomised Clinical Trial
Case Study: Remote Selling Induction Programme – Preparing for Hybrid Selling