Categories
Date
3rd March 2022

The challenge

Pharmacists, including PCN Clinical Pharmacists, are becoming an increasingly important stakeholder across the NHS. CHASE wanted to give its clients a new way of engaging with them and meet their needs.

The solution

As part of a pilot, CHASE deployed experienced, qualified pharmacists experienced in Primary or Community Care to fully leverage the benefits of peer to peer engagement for a client.

Not only would the mutual recognition of a pharmacist talking to a peer leverage better access, but a more appropriate positioning of conversations would leverage a better understanding of PCN and local NHS objectives and priorities, better insights and influence towards therapy and patient management, resulting in greater product adoption.

The pilot included 2 Pharmacist Account Managers deployed via CHASE contracts for 12 months.

The outcomes

As a result of the resounding success of the pilot, the team has trebled to 6 people as it moves into year two. During the pilot, CHASE Pharmacist Account Managers have added tremendous value and insight in the following ways:

  • Mapping practice based Clinical Pharmacists in Primary Care Networks
  • Effectively engaging and influencing Primary Care Network Pharmacists at a different level to mainstream sales personnel
  • Fully positioning the benefits of their brand towards the role and priorities of a PCN Pharmacists
  • Helping the wider sales organisation understand the role, objectives and priorities of the PCN Pharmacist
  • Coordinate joint meetings between PCN Pharmacists and Community Pharmacists to align their initiatives to drive a more effective patient pathway
  • Effectively partner with colleagues and use credibility and networks to engage with heads of Medicines Management and other key stakeholders

The team is expected to grow with the increasing number of PCN pharmacists being employed across England.

Case Study: UK Launch for imaging software provider
Case Study: CHASE Delivers Supplementary UK Due Diligence
Case Study: A New Prescription For Primary Care Brands
Case Study: Product Portfolio Review
Case Study: Joint Working - A Global Collaboration
Case Study: Outsourced Key Account Management Team – Speed and Impact
Case Study: Building Effectiveness & Confidence in Remote Customer Engagement
Case Study: An Introduction to Remote Customer Engagement
Case Study: High Calibre Graduate Recruitment
Case Study: Challenging Recruitment Assignment – Area Business Managers
Case Study: CHASE Performance vs CSO Competition
Case Study: Graduates - Reinvigorate Existing Sales Organisation
Case Study: CHASE – Maintaining Momentum Through Loss of Exclusivity Whilst Retaining Talent
Case Study: Nurse Recruitment Success Where Others Failed
Case Study: Identifying Resource Needs and a Customer-facing Team Structure
Case Study: CHASE’s Effectiveness vs an RPO Global Agreement
Case Study: Graduates Can Make A Positive Impact
Case Study: Supporting New UK Ventures in Rare Diseases
Case Study: Supporting a Specialist Product Launch with Hassle-free Outsourcing
Case Study: Flexible Resourcing – Fast Deployment
Case Study: Market Access – Regional Account Directors and Key Account Managers Competitive Recruitment
Case Study: Identifying and Supporting the Right Candidate
Case Study: Market Access Managers & Key Account Managers - Oncology
Case Study: Specialist Key Account Managers – Secondary Care
Case Study: Clinical Trial – Respiratory (COPD)
Case Study: Successful Market Access Team Build
Case Study: Hot-Spot Team – High Quality Delivered Quickly
Case Study: Introducing Future Talent
Case Study: Assessing the Market Potential of a New Medicine
Case Study: Feasibility Project- Asthma Randomised Clinical Trial
Case Study: Remote Selling Induction Programme – Preparing for Hybrid Selling
linkedIn
vimeo